If you’re relatively new to the world of entrepreneurship, understand that growing your business brand online presence isn’t just frustrating but time-consuming as well. But you’d still like to boost it, right?
If people don’t find you, they won’t be able to interact with you, and like you, get to know you, and trust you. More importantly, they won’t be able to spend money on the products and services you develop for them. That’s why your brand’s online presence is vital.
However, building your brand online presence will not be as frustrating and time-consuming as most people feel if you know where to start.
Let’s have a look at these 7 tips to increase your brand online presence.
-
Build credibility
Ask people what’s the best way to attract customers, and most of them will say word-of-mouth. Today, word-of-mouth takes the form of online reviews. If you own an SME, leveraging online reviews can increase your brand online presence in the most cost-effective manner.
To develop trust in your brand, you can encourage your existing clientele to review you on social media or other online marketplaces and forums. You can then feature the best reviews and testimonials on your website or use backlinks to divert traffic to your website.
Remember that the majority of consumers read a handful of online reviews to decide whether they want to proceed further with the transaction or not. Plus, many people discard online reviews that are older than two weeks – and for all the right reasons!
-
Create an email list
Creating and growing links is one of the best ways of building your brand’s online presence. An email list will allow you to interact with both existing and new customers on a monthly, weekly, or even daily basis. The latter is a bit too much, though.
Growing your email list isn’t difficult. All you need to do is develop gated content that users can only receive once they sign-up. Also, you can use CTAs on your social media pages and website to bring your email newsletter in front of your audiences.
With the help of a well-design, informative newsletter, you’ll have more emails of potential leads. It’ll also show that your customers and leads are loving your content.
Your CMS (content management system) can offer you a plethora of tools to collect email addresses, for example, pop-ups, slide-in CTAs, and forms.
-
Combine personal and professional accounts
Today, there are over 2.7 billion people who use social media. It doesn’t just mean that your audience will grow to new heights, but it also means you have to remain visible amidst the sea of competitors.
One of the most effective ways to do this is by combing your personal profile and professional profile. It will distinguish you from your competitors.
By letting the customers know about your passions and interests, you display your personality and become more “relatable” to your existing and potential market.
There’s no denying that social media has completely changed the way people communicate with one another – both personally and professionally.
To do this most effectively, stop creating multiple profiles and develop a single, coherent brand that integrates your personal and professional goals. In fact, if you want to draw more partners and customers, be relatable and transparent.
-
Pick the right social channels
Being active on social media is mandatory; there’s no argument to that. Interacting and engaging with customers and influencers through social media is one of the best ways to build your brand’s online presence.
However, you don’t need to be present on every social media channel that exists. Instead, focus on a couple of primary social channels that you can manage, and therefore, grow.
In the majority of cases, your focus should at least be Twitter, Facebook, and LinkedIn. Twitter is perfect for conversations, LinkedIn is ideal for networking, and well, Facebook because it’s the biggest social media channel, and that too, by a county mile.
After you’re done determining the social networks you prefer, spend around 30 minutes every day to develop content that your social media audience will enjoy.
If you’re managing multiple platforms, consider using publishing tools to make your life easier and streamline posting.
-
Publish blogs
The content you develop in your blog can be shared on various social media channels, which will allow you to increase awareness about your business.
If you want to boost your brand online presence, publish blogs – they’re a powerful tool. But ensure that the content you post is engaging, relevant to the target market, and is well-written. It must discuss the problems of your customers and state how your solutions can help.
Regularly update your blog to improve your SEO rankings, offer fresh information regarding your brand, and build a following. Eventually, you’ll end up with attractive conversion rates, leads, and decent website traffic.
-
Prioritize SEO
SEO aims to increase both the quality and quantity of your website traffic via search engine results. SEO relies on understanding your customers: what information are they looking for, what keywords are they using, and what type of solutions do they want. If you do SEO right, your business will top the SERPs and won’t lose pace.
-
Optimize your mobile website
While virtually any business would know how important a website is for online visibility and presence, you need to ensure it’s optimized for mobile. Why? Simple; a mobile-optimized website is essential for user experience.
However, as people increasingly search for products/services on smartphones instead of desktops, it’s also crucial to ensure you’re visible to your potential customers. The majority of people searching on mobile phones won’t see more than the top 3 results.
Conclusion
There’s nothing easy about developing your brand online presence – not by any stretch of one’s imagination. If you think that brands can get away with unoriginal, limited marketing strategies, you’re wrong. If you find this very complex, always hire the right company specializing in the branding of a small business.
As the internet continues to expand, the competition continues to become intense. By acting on the tips outlined above and investing the right resources and time, you’ll be able to create a robust online presence sooner than later.
